Readers seek out books by their favorite authors. How does an author achieve the level of awareness, trust, and admiration needed to become a favorite author? It all starts with branding. Think of an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personal branding is emerging not merely as a vehicle for book promotion but as a strategic ...

It can be tempting to do your branding from the outside-in, where outside factors--usually in the form of shiny new social media objects--determine your courses of action. But I'd like to suggest it's ...

What is a brand, anyway? There are dozens of definitions of this marketing term, but one we particularly like is from Heidi Cohen of Riverside Marketing Strategies. She says “Brands are shorthand ...

You’d think three books in one year would be a cause for celebration. Yet I’m driving my loyal-to-a-fault literary agent crazy… because I don’t have a brand. Brands are shorthand devices to convey ...

It’s appropriate that Courtney Rhodes’ new book is about branding. She has spent the last eight years as owner of Urbanity Communications, an Atlanta-based brand marketing consulting firm. Her clients ...

There’s that saying that you can’t judge a book by its cover and while that’s true, you probably can judge a book by knowing who wrote it. Stephen King will always deliver you horror, Brene Brown ...

A year after the quasi-Mexican food chain restaurant Chipotle took heat for not including any Latinos in a branding campaign that featured short stories from famed authors on its cups and bags, the ...

Seth Godin is the best-selling author of Purple Cow and This Is Strategy: Make Better Plans. Godin is a member of the Marketing Hall of Fame and the coordinator of The Carbon Almanac. In this podcast, ...