In a time of major technological developments, there’s a real benefit to maintaining a more personal connection with customers. Modern business is about far more than just selling great products. For ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

Back in June, Tools for Humanity—a startup cofounded by OpenAI CEO Sam Altman—launched its first U.S. brand campaign for World, an identity and financial network that includes a cryptocurrency called ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical of ...

'I'm happy to share that I'm starting a new position as...' Vikas Gupta's LinkedIn post was just one of many. Day after day, my feed floods with job change announcements, endless certifications deemed ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Artificial intelligence is a growing business on social media. Snapchat influencer Caryn Marjorie arrives at the ABC News headquarters in New York City carrying a shopping bag from Apple. She pulls ...

Adam Taylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Inflation was high, economic growth was stagnant, and food prices were soaring: It was the 1970s, and everyone needed to eat to stay alive, but no one had any money. So a few enterprising grocery ...

Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...