Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective ...

We all know the impact of bad customer relationships – poor customer conversion rates, missed revenue targets and declining profitability. In Skout’s new report, you’ll find out more about why ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

This year, it wanted to drive wallet share opportunities by promoting its ‘Turning the Corner’ scheme. Barclays took the approach that businesses like to learn from each other and share ideas with ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

The business-to-business (B2B) landscape has been reshaped by digital transformation. It's predicted that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

As 2023's echoes of geopolitical jitters and tech tremors fade, B2B marketers face a year rife with opportunity amidst new uncertainties. Staying attuned to both tech's evolutionary leaps and the ever ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

In 2024, a year marked by global political tensions, economic uncertainties and increasing data regulation, B2B businesses face unprecedented challenges in capturing audience attention. The reality is ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...