TikTok beauty hacks like mouth tape and wrinkle tape go viral, but do they work? An expert reveals what actually smooths skin and sculpts your jawline.

Let’s be honest... aging gracefully is easier said than done when every scroll through Instagram serves up another airbrushed, filtered, and “ageless” face. Enter face tape, the beauty obsession that ...

Read the original article on Purewow. I love skincare, but I don't go for the full-beat look. Instead, I'm more about makeup-less makeup. This means that concealer is really important to my routine.

Face tape has emerged as 2025's most unexpected beauty accessory, and its most unapologetic ambassador is Grammy-winning rapper Doechii. Once a Hollywood secret for creating the illusion of a lifted, ...

You’ve heard of using different creams and potions to address fine lines and wrinkles. And, of course, there are a number of in-office treatments — like lasers and injectables — that can help diminish ...

You’ve probably seen countless videos of beauty influencers on social media wearing strips of colored tape on their faces in order to achieve a “natural botox” effect. It’s also been used as an ...

I am in my late thirties and up until about a year ago, Botox was a hard no from me. But not for the reasons you might expect. You see, I'm not against it in the slightest, quite the opposite in fact, ...

Face taping has had quite the resurgence this year. See: Doechii’s visible face-lifting tape as a “natural botox” and kinesiology tape being used to smooth wrinkles. Now, scar tape is being touted all ...

When Nora Ephron wrote the words “I feel bad about my neck” it was a rallying cry for women everywhere. Yes, they thought. Finally! A woman widely considered an intellectual had come clean about the ...

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