This marked the first week since MSNBC rebranded as MS NOW — which stands for My Source for News, Opinion, and the World. The network’s parent company, NBCUniversal, decided to separate MSNBC and ...

“MS NOW’s offering aims to lean into the fandom of its progressive personalities more than live news…The membership is heavily focused on building moments where MS NOW’s progressive community can ...

As anxieties run high throughout the media business, MSNBC’s Ari Melber sees the positives in the channel’s pending spinoff from Comcast, meaning that NBC News no longer will be a sister organization.

In a sweeping brand shift tied to Comcast's plan to spin off most NBCUniversal cable networks, MSNBC will adopt a new name—MS NOW, short for 'My Source News Opinion World'—and shed the iconic peacock ...