Like the NFL, the NBA now uses a Flex Scheduling system to move certain games into primetime national viewing while shuffling others back to local markets. The aim is to put the games that will attract the most viewers and deliver the best matchups in the spotlight, maximizing the impact of the broadcast.

NBC Sports announced changes to its upcoming NBA broadcast schedule on Saturday, led by flexing the Dec. 30 Lakers-Pistons game into primetime.

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The Los Angeles Lakers' game against the Detroit Pistons on Tuesday, Dec. 30, has been picked up by NBC Sports and Peacock.

Fans will still vote for the All-Star Game starters, but it will be positionless, and the players will land in an exciting new format.

After months of hype, the return of the NBA on NBC is officially underway. The return of the fan-favorite basketball broadcast that lit up the '90s means that we're getting basketball action at least two nights a week on NBC's airwaves and Peacock's ...

The NBA on NBC crew released the latest installment of its Michael Jordan interview series on Tuesday night. Titled "MJ: Insights to Excellence," the network h

In the pantheon of theme songs for TV sports, "Roundball Rock," John Tesh's anthem that accompanied National Basketball Association games on NBC until 2002, is arguably the greatest. If NBCUniversal wins the rights to air the NBA again, it would have a ...

The legendary NBA insider, late of The New York Post and ‘NBA on NBC,’ is an anachronism in the media landscape he defined