Besides a hair-loss lawsuit, Olaplex faces challenges growing the brand, from getting into new salons to maintaining market share against rivals.

Some 30 customers are suing Olaplex, a luxury hair care brand. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Looking for a refresh, the 44-year-old ...

Olaplex, a beauty brand favored by TikTok and Instagram influencers, sells hair products that dozens of customers allege caused “serious injury,” according to a lawsuit filed last week. Olaplex denies ...

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Unless you have been living under a rock, you’re probably more than aware of the wonders of Olaplex. The system was created to aid with chemical in-salon treatments like bleaching and relaxing, which ...

In the final moments of his rebuttal to L’Oreal SA’s closing argument in a trade-secrets trial, a lawyer for California start-up Olaplex LLC told jurors they would choose the victor in a courtroom ...

New to this viral brand? Try out the Olaplex essentials in this mini set that includes the N°.3 Hair Perfector, Nº.4 Bond Maintenance Shampoo, Nº.5 Bond Maintenance Conditioner, Nº.9 Bond Protector ...

My hair and I have a love-hate relationship. While I enjoy my length and fullness, the untamable frizz and coarse texture are things I can never get past. to the point where I’m constantly blow drying ...

Olaplex is facing a lot of challenges — and not just legal ones. The hair care brand is defending itself against a lawsuit from a growing number of users who claim that the company's bond-building ...