Moments before he began filming his reaction to Phil Collins’ “In the Air Tonight,” Tim Williams had the same thought that he has before he records every video for Twins the New Trend, the YouTube ...

YouTube has clarified its rules about repetitious content and your favorite reaction video channel won't be impacted. Earlier this month, the platform said it would be changing its rules for ...

YouTube has made its new monetization policy clear to reassure creators that reaction content and commentary videos are still qualified. The new rules focus on combating large amounts of low-quality, ...

YouTube is a beautifully weird world full of surprises. It turns out there’s a big community of TV show and movie reaction YouTubers out there. Some of them have hundreds of thousands of subscribers ...

Ancient leaders gauged their popularity with applause. In Rome, the clapping of a crowd was coded in such a way—variations in volume and in speed and in style—that applause doubled as feedback for the ...