While previously PR was seen as the ‘poor cousin’ in the marketing mix and in many cases an afterthought to marketing discussions and strategies, over the last few years we have really started to see ...

Chicago — “We’re holding small social events for clients; some bring a guest, and everyone has a good time, but…” Bob began. “We struggle with the followup. We’re not contacting any of the guests ...

Essentially they postulated that companies that had risen to global prominence in the preceding 20 years did so because their ambitions were out of all proportion to their resources. Or, as your mum ...

Gary Hamel and C.K. Prahalad’s 1989 HBR article “Strategic Intent” brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. As an ...

WASHINGTON (Feb. 5, 2013) -- Over the past 11 years of continuous combat, the Army made great strides at the tactical and operational levels of war. We evolved our tactics, fielded new equipment, and ...

Worldwide, the common strategic intent of any coordinated fight against the ongoing pandemic is to protect the welfare of the people. Wherever we may be, all efforts are geared toward that end. Thus, ...

Good brands constantly stay connected with their strategic intents. Strategic intent is a statement of the course that the management of an organisation plans to take the enterprise in the future. Why ...

When Etsy introduced a generative AI chatbot for customer service, satisfaction scores and sales declined. CEO Josh Silverman later described it as “one of the worst-performing experiments” of his ...