Besides a hair-loss lawsuit, Olaplex faces challenges growing the brand, from getting into new salons to maintaining market share against rivals.

Some 30 customers are suing Olaplex, a luxury hair care brand. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Looking for a refresh, the 44-year-old ...

Olaplex, a beauty brand favored by TikTok and Instagram influencers, sells hair products that dozens of customers allege caused “serious injury,” according to a lawsuit filed last week. Olaplex denies ...

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Olaplex is facing a lot of challenges — and not just legal ones. The hair care brand is defending itself against a lawsuit from a growing number of users who claim that the company's bond-building ...