Even on a budget, independent retailers can captivate customers. Before investing a single dollar in any physical renovations or other design changes, industry experts stress that each operator should ...

It’s 2 p.m. on a Monday, and the Starbucks on 23rd Street and Park Avenue in New York City’s Flatiron neighborhood is packed. Not that it would take much. The small shop—roughly 265 square feet of ...

For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was proven. Today, it’s one of the first. The rise of generative AI has shifted ...