RainFocus ™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...
Ingram Micro (NYSE: INGM) today provided an inside look at its growing relationship with Proofpoint Inc., a global leader in human- and agent-centric security, and the first security SaaS company to ...
Over $100 million deal strengthens AppDirect’s position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...
Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...
Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.
Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective strategies in both B2B and B2C settings.
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.
Rocket CRM, a customer relationship management platform designed for modern teams, has expanded its system architecture with new automation capabilities that aim to help businesses improve customer ...
If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...
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